Offline Conversion Tracking
Conversions can occur online or offline. When it is online you can automatically see the marketing source that led to the visit in Google Analytics custom reports which allows you to calculate the ROI for that source. However, sometimes that conversion takes place over the phone, in-store, or as a result of an email exchange. Unless you include those conversions in your ROI calculations, you will be missing a crucial piece of data that provides a truer picture of the value of your marketing activity.
Data Tribe can help you track your offline conversions in Google Analytics; whether it be one that is initiated online and completed by phone or in-store, or one that occurs without the visitor every coming to your site but has some identifier that allows it to be related to a particular marketing campaign.
The benefits of doing this are a much truer picture of the ROI of your marketing activities and insights into how people interact with your organisation both online and offline. This information allows you to better optimise your marketing activities and budget distribution, as well as improve the different touchpoints of those people with your organisation, and thereby increase conversion numbers.