In the last couple of years the team at DataTribe has planned, collaborated, and worked hard to complete the transition to GA4 for a large number of organisations. We’ve also been busy delivering GA4 training. What a couple of months it has been! GA4 is a different beast and does have a great number of […]
We are now 5 months away from the deprecation of free Universal Analytics (UA) properties on 1 July 2023, and if you want to continue using Google Analytics (GA) you have to set up Google Analytics 4 (GA4). In this post we’ll cover the key differences between UA and GA4.
GA4 is great in so many ways (and not so great or misunderstood in others), but one of the differences from Universal Analytics which can be incredibly frustrating is this: There are no individual metrics for the different Conversions you enable. There is one metric called “Conversions” and then these can be differentiated with the
Google confirm how they’ll personalise ads without 3rd party cookies In the latest move on privacy in the last couple of years, Google announced that there will be no “alternate identifiers to track individuals” after they phase out 3rd party cookies from their ad services and Chrome. Back in January 2020 Google committed to phasing