How to link Search Console to GA4
Step by step guide to linking Search Console to Google Analytics 4 (GA4).
Google Analytics 4
GA4 explained: How are Users defined?
What is a user? It’s hard to talk about any aspect of digital analytics without referring to a user. It might sound silly to define a user – it’s common sense, right? But the colloquial definition of a user, and how Google Analytics defines a user can be quite different. Further complicating matters, many of …