In the last couple of years the team at DataTribe has planned, collaborated, and worked hard to complete the transition to GA4 for a large number of organisations. We’ve also been busy delivering GA4 training. What a couple of months it has been! GA4 is a different beast and does have a great number of […]
Google Analytics 4
Google Analytics 4 is at the front of everyone’s mind at the moment. From conversations with clients and industry peers, popular consensus seems to be fairly negative. This is understandable, and to some extent, deserved. GA4 has been rushed to market and is a little undercooked as a result. Some features available in the previous
We are now 5 months away from the deprecation of free Universal Analytics (UA) properties on 1 July 2023, and if you want to continue using Google Analytics (GA) you have to set up Google Analytics 4 (GA4). In this post we’ll cover the key differences between UA and GA4.
GA4 is great in so many ways (and not so great or misunderstood in others), but one of the differences from Universal Analytics which can be incredibly frustrating is this: There are no individual metrics for the different Conversions you enable. There is one metric called “Conversions” and then these can be differentiated with the
What is a user? It’s hard to talk about any aspect of digital analytics without referring to a user. It might sound silly to define a user – it’s common sense, right? But the colloquial definition of a user, and how Google Analytics defines a user can be quite different. Further complicating matters, many of