Product updates

iOS 14.5 is live – what’s the impact on marketing and analytics?

Table of Contents How does iOS 14.5 affect digital marketing? In iOS14.5, permission to access Apple’s identifier for advertisers (IDFA) has changed from opt-out to opt-in.  IDFA is a unique ID for an iOS device, and has been the key to tying a user’s identity and demographics to their actions across apps and the app …

iOS 14.5 is live – what’s the impact on marketing and analytics? Read More »