Freeview case study
DataTribe was initially engaged by Freeview to help implement a digital analytics strategy for their new Freeview app for Big Screen devices.
Review and recommendations
From the outset, DataTribe highlighted that the planned tracking would result in volumes far exceeding Google Analytics free tier limits and would, therefore, be significantly sampled by Google. DataTribe, therefore, worked with Freeview on a strategy whereby data would be sent to different GA properties and then unsampled key event data could be pulled from the Google Analytics API, joined and stored in a warehouse based on unique user IDs. DataTribe then worked on building automated dashboards for Freeview which provided the reports and insights they needed. In delivering this work DataTribe significantly reduced reporting times for Freeview, freeing up their team to get on with their day-to-day work.
DataTribe also implemented a system to simultaneously directly stream device data (such as media interaction, product usage, and error tracking) into a data warehouse so Freeview could also own the raw analytics data. To achieve this, DataTribe worked closely with Freeview’s developers to seamlessly implement GA on Freeview’s devices and to route the data to BigQuery on Google Cloud Platform.
Insights and evolution
DataTribe and Freeview are now working on productising that raw data to deliver high-quality insights to NZ’s major TV broadcasters, while DataTribe continues to support Freeview with additional analytics services as Freeview rolls out new services.