Maintenance and Development
As your websites and apps change, or as your organisation changes its capabilities and objectives, we’ll update your tracking to ensure you maintain high quality data.
Website and App changes
After updating your tracking strategy, new tracking is added and old tracking removed, while taking into account how the changes might affect your remarketing tags.
We’ll also review the impact to tools like dashboards and marketing audiences to ensure that these are not broken or start reporting incorrect data.
Once implemented, we’ll thoroughly test and check the data to ensure it continues to be the same high quality data we expect.
New tools and features
As new tools or tool features become available in different analytics products, we’ll keep you informed and up-to-date about their uses and how they are relevant to your business.
From big changes like the release of Google Analytics App+Web or Server-side GTM, to minor ones like new interactive features in Data Studio, we always consider how these can help our clients and add them into your analytics suite as and when they are relevant and useful.
Organisations need to go through defined steps of digital analytics maturity where their knowledge, skills and capacity to use data increases over time.
When we start working with an organisation, we assess their digital analytics maturity so that they invest in analytics at a level appropriate to where they are at.
We help our clients implement foundational change and progress from one step to the next.
We’ll create a roadmap to get you to the next maturity step and track your progress. How fast and how far is always down to what you need. We’ll never sell in more than you want or more than you have the ability to use.
Nothing makes us happier than when a client takes over a service that we used to provide for them. OK, maybe that’s a slight exaggeration! But the truth is we see it as a sign that we have successfully helped our clients progress their digital analytics maturity and we can now help them in new and more sophisticated ways.
“Freeview partnered with DataTribe for analytics due to their expertise, flexibility, and growth mindset. DataTribe quickly adapted to Freeview’s needs as a fast-moving industry.”
“DataTribe’s input into business and marketing strategies, as well as technical implementation, helped improve our data-driven focus.”