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Meet the team
We’ve pulled together some of NZ’s best and brightest in data analytics.
Here’s what we bring to the table.

Nick Guebhard
Principal Consultant and Founder
Nick’s been living and breathing digital analytics since before Google Analytics came on the scene. He’s helped many NZ household brands increase their digital performance. Nick’s especially interested in data integration and visualisation. Once you get him started on those topics there’s no stopping him!

Ryan Winter
SENIOR DIGITAL ANALYTICS CONSULTANT
Ryan brings over 15 years’ corporate experience leading digital platforms and automation. His analytics expertise has helped him understand business drivers, and increase performance.
Ryan has significant database management experience. He can stream data in BigQuery and extract insights with SQL, all before his second coffee.

Samantha Cheah
DIGITAL ANALYTICS CONSULTANT
With a marketing and analytics background, Sam understands our clients’ needs. She works hard to find the best practical solution. As a digital analyst, she’s helped shape the marketing strategies of brands such as Starbucks and Burberry.
Super-friendly, and super-organised, our clients know that Sam will get the job done.
Case studies

“Freeview partnered with Datatribe for analytics due to their expertise, flexibility, and growth mindset. Datatribe quickly adapted to Freeview’s needs as a fast-moving industry.”
Jason Foden
CEO

“Datatribe’s input into business and marketing strategies, as well as technical implementation, helped improve our data-driven focus.”
Amanda Stonex
Digital Manager
Who we've partnered with



















