Digital analytics training

We love to share our knowledge. We live and breathe digital analytics. It’s not just our job, it’s our passion and we want to inspire that passion in others. Training is also a way that we can increase the value clients get from their implementation, and improve their digital analytics maturity.

We specialise in training revolving around tools that are central to our services:

  • Google Analytics (Universal or GA4)
  • Google Tag Manager
  • Google Data Studio

Our training programmes are flexible, where we first understand what you want to get out of the training and adjust the programme accordingly. More inbound marketing focussed or more content focussed. It’s up to you. We can do one-to-one, small group or class style training. We can do a half-day or a full day, or even split them up into two half-days. We can come to you, or we can train at our offices.

Our programmes are also practical, so you’ll be hands-on completing set exercises.

Google Analytics training

There are no prerequisites for this training other than having an interest. At a starting level, our Google Analytics training is focussed on helping users understand what data and features are available and how to use Google Analytics to get the insights you want. Wherever possible, we use your own Google Analytics data to make it more relevant for you. We’ll take you through the technical aspects of how Google Analytics works, what the different metrics and dimensions actually mean, and how to use Google Analytics to best effect.

View GA4 training details >

Google Tag Manager training

While there is also no official prerequisite for this training, an understanding of how Google Analytics works is advantageous as most of the training covers setting up different Google Analytics tracking tags. The training can be carried out on your own website, but depending on whether that is practical, it can also be done on a mock e-commerce site where each person works in their own GTM container and GA account.

However, while it’s useful to have a dedicated training environment, we can tailor the training to looking at specific use-cases that apply to your website so that you have the benefit of both worlds.


Data Studio training

While some understanding of the data found in Google Analytics comes in handy there are absolutely no prerequisites to Data Studio training. The training includes an introduction to data visualisation principles to help understand why selecting the right visuals for what you are communicating, and how you display that visual, is key to building great dashboards. 

However the main focus is on carrying out tasks that will give you an understanding of how to add data sources, build reports, create and configure visualisations, create new calculated fields, and more. The training is carried out on a Data Studio report where you can replicate visualisations and style elements.

Case studies

Freeview logo

“Freeview partnered with DataTribe for analytics due to their expertise, flexibility, and growth mindset. DataTribe quickly adapted to Freeview’s needs as a fast-moving industry.”

Jason Foden

Southern Cross

“DataTribe’s input into business and marketing strategies, as well as technical implementation, helped improve our data-driven focus.”

Amanda Stonex
Digital Manager

Who we've partnered with

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Southern Cross
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Xero logo
Freeview logo
Farmers logo
The Warehouse logo
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Huawei logo
Foodstuffs North Island logo
Coastguard New Zealand logo
Māori Television logo
Auckland War Memorial Museum logo
International Volunteer HQ logo
Tourism Holdings Limited logo
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