Improve your website & ad campaign performance with server-side GTM

Tracking and analysing user behaviour is a critical aspect of today’s digital landscape. However, traditional approaches to tracking are being crippled by legislative shifts in major markets including Europe and the US, as well as major tech companies such as Apple & Mozilla implementing changes which significantly undermine tracking capabilities. Digital tools such as Google

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Supercharge your GA4 reporting with Event Modifications and Custom Metrics

GA4 is great in so many ways (and not so great or misunderstood in others), but one of the differences from Universal Analytics which can be incredibly frustrating is this: There are no individual metrics for the different Conversions you enable. There is one metric called “Conversions” and then these can be differentiated with the

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iOS 14.5 is live – what’s the impact on marketing and analytics?

Table of Contents How does iOS 14.5 affect digital marketing? In iOS14.5, permission to access Apple’s identifier for advertisers (IDFA) has changed from opt-out to opt-in.  IDFA is a unique ID for an iOS device, and has been the key to tying a user’s identity and demographics to their actions across apps and the app

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