Pros Free! Easy to install Set-and-forget across your site Cons Simple feature-set No scroll tracking (yet) Microsoft has released a free heatmap and user session recording product called Clarity. Look out, GA? Some are claiming that Clarity is a Google Analytics killer, and while it’s clearly not (see what I did there?), it does threaten to …
How we created a fresh look to reflect our core values. Have you noticed our fresh new look? Our rebrand marks an important step in the evolution of DataTribe. Founder Nick Guebhard launched DataTribe five years ago, in 2015. Since then we’ve grown and taken on many more clients. Each new addition has shaped what …
We have exciting news today – the new version of Google Analytics is finally here! Google Analytics 4 is the official name of what has been called “App+Web” until now, and is the default experience for new properties. It comes with new features that we can’t wait to dive into. Here’s our pick of the …
