Table of Contents How does iOS 14.5 affect digital marketing? In iOS14.5, permission to access Apple’s identifier for advertisers (IDFA) has changed from opt-out to opt-in. IDFA is a unique ID for an iOS device, and has been the key to tying a user’s identity and demographics to their actions across apps and the app …
iOS 14.5 is live – what’s the impact on marketing and analytics? Read More »
Google confirm how they’ll personalise ads without 3rd party cookies In the latest move on privacy in the last couple of years, Google announced that there will be no “alternate identifiers to track individuals” after they phase out 3rd party cookies from their ad services and Chrome. Back in January 2020 Google committed to phasing …
What is a user? It’s hard to talk about any aspect of digital analytics without referring to a user. It might sound silly to define a user – it’s common sense, right? But the colloquial definition of a user, and how Google Analytics defines a user can be quite different. Further complicating matters, many of …
So you’ve got a shiny new GA4 property set up, and you’re loving the increased flexibility that the event-based data model has had on your tracking implementation. Keen to see how users are engaging with your website and app, you check out the reports and… Events are missing? Even though you know they’ve been triggered …
Pros Free! Easy to install Set-and-forget across your site Cons Simple feature-set No scroll tracking (yet) Microsoft has released a free heatmap and user session recording product called Clarity. Look out, GA? Some are claiming that Clarity is a Google Analytics killer, and while it’s clearly not (see what I did there?), it does threaten to …
How we created a fresh look to reflect our core values. Have you noticed our fresh new look? Our rebrand marks an important step in the evolution of DataTribe. Founder Nick Guebhard launched DataTribe five years ago, in 2015. Since then we’ve grown and taken on many more clients. Each new addition has shaped what …
We have exciting news today – the new version of Google Analytics is finally here! Google Analytics 4 is the official name of what has been called “App+Web” until now, and is the default experience for new properties. It comes with new features that we can’t wait to dive into. Here’s our pick of the …
