iOS 14.5 is live – what’s the impact on marketing and analytics?

Table of Contents How does iOS 14.5 affect digital marketing? In iOS14.5, permission to access Apple’s identifier for advertisers (IDFA) has changed from opt-out to opt-in.  IDFA is a unique ID for an iOS device, and has been the key to tying a user’s identity and demographics to their actions across apps and the app …

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Missing events in GA4?

So you’ve got a shiny new GA4 property set up, and you’re loving the increased flexibility that the event-based data model has had on your tracking implementation. Keen to see how users are engaging with your website and app, you check out the reports and… Events are missing? Even though you know they’ve been triggered …

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